Coca-Cola Art: Santa Claus & Christmas Around the World

Santa Claus is without a doubt the most recognizable figure associated with Christmas. Santa stands for goodness, kindness and a generous, giving spirit. Today, Santa is an essential part of Christmas celebration, but the modern role and image of Santa Claus saw the light in early America of the 19th century. Dutch, British and American influences came together to give us the Santa Claus that we all know today: the jolly old man with his red & white costume, distributing gifts with his team of elves and reindeers.

The name Santa Claus was Anglicized from “Sinterklaas,” the Dutch word for Saint Nicholas, famous gift-giver and protector of children. It is believed the legend of Santa was brought to the New World by Christopher Columbus, who, upon arriving in Haiti, named a port after the patron saint. In 1621, when the Dutch landed on the New York island of Manhattan, they erected a statue of Saint Nicholas as a tribute to him for their successful journey.

In 1809, Washington Irving (a member of the NYC Historical Society which promoted St. Nicholas as its patron saint), created a tale of a chubby, pipe-smoking Saint Nicholas who rode a magic horse through the air visiting all houses in New York. The elfish figure was small enough to slide down chimneys with gifts for the good children and switches for the bad ones.
The works of writer Clement Clark Moore and the cartoons of Thomas Nast had also a big influence on the present form of Santa. The stories of St. Nicholas, Santa Clause and Kriss Kringle mingled to the new character of Santa Claus, the sum total of several stories, customs and beliefs.

Around the world, most people know Santa Claus and have local-language names for Santa – even if they come from countries where Christmas is not celebrated. Santa or similar gift givers go by these translations in the following countries: “Le Père Noël” (France and Québec), “Weihnachtsmann” or “Nikolaus” (Germany), Papá Noel” (Spain and Mexico), “Joulupukki” (Finland), “Julenissen” (Norway), “Juletomten” (Sweden), “Babadimri” (Albania), “Gaghant Baba” (Armenia), “” (Denmark), “Babbo Natale” (Italy), “Papai Noel” (Brazil), “Санта-Клаус” (Russia), “Ježíšek” (Czech Republic), “Święty Mikołaj” (Poland), “Pai Natal” (Portugal), “Moş Crăciun” (Romania), “Daidí na Nollag” (Ireland and Scottish Highlands), “Dyado Koleda” (Bulgaria), “Noel Baba” (Turkey), “Deda Mraz” (Serbia and Bosnia & Herzegovina). But our favorite is without a doubt the Afghanese name for Santa: “Baba Chaghaloo”. And the Chinese name also sounds very cool: Sheng Dan Lauw Yeh Yeh (phonetics of 圣诞老爷, which means “Christmas Old Man”).

In England Father Christmas is a stern version of Santa Claus who brings gifts on Christmas Eve. In France “Pere Noel” brings gifts to children on Christmas Eve. Children leave their shoes by the fireplace. In Germany families go to church on Christmas Eve. While they are at church the “Christkind” or Christ Child brings presents to their homes. In Switzerland the “Christkindl” or Christ Child brings the gifts. In some towns, Christkindl is an angel who comes down from heaven to give gifts.

The Dutch “Sinterklaas” arrives by boat from Spain. Children leave their shoe on the eve of 6th December filled with hay and carrots for the donkey which carries St. Nicholas’ pack of toys. Children get toys and candy. In Sweden, a gnome called “Juletomten” brings gifts in a sleigh driven by goats.
In Spanish-speaking countries such as Spain, Mexico, South America, children wait until January 6th for their presents. The Three Kings or Wise Men bring the gifts. Children put shoes by the front door to get their gifts. There is usually a big procession through the streets with floats for each of the Wise men. In Italy “La Befana” is a good witch who dresses all in black. Children leave their shoes by the fireplace on the eve of January 6th. Befana comes down the chimney on her broomstick to leave gifts. In Australia, Santa rides waterskis, has a white beard and red bathing suit and sometimes even has “bikini helpers”.

When the name Santa Claus is mentioned anywhere in America today, the image that invariably comes to mind is the one created by Haddon Sundblom for the Coca-Cola Company. From 1931 to 1964, Sundblom painted new Santa illustrations to use in the Coca-Cola Christmas advertising. Today, Coca-Cola continues to use Sundblom’s Santa Claus artworks. Many of his Santa paintings have toured museums and art institutes around the world. The smiling figure still appears regularly on posters and in magazines, newspapers, calendars, Christmas tree ornaments, serving trays and glassware.

Coca-Cola Christmas artworks by RockAndRoll Agency. Art Direction: Wouter De Coster. Brand Team Coca-Cola: Guy Rombouts & Bram Clincke. All Rights Reserved © The Coca-Cola Company.

The Secret Secrets of Coca-Cola’s Hidden Formula Revealed

More than 120 years after pharmacist John Pemberton invented Coca-Cola, people from all over the world are still as much in love with this most famous of soft drinks as our great-grandparents were. Hold up a Coke and you proclaim all that’s best about the American way of life: Coca-Cola is a happy girl on a summer day, a vintage neon sign outside your hometown bar, first dates and shy kisses, the worldwide symbol of friendship…

Coca-Cola is also one of the most succesful companies and world’s most popular brand. Nothing can be so much a part of popular culture and everyday life, without sparking curious minds. Since the early days of the brand, people are especially fascinated by the Coca-Cola Company’s top-secret recipe for Coca-Cola. The true source of Coke’s unique flavor lies not in the coca/cola combination but in a special mix of oils and flavorings, including the mysterious ingredient known as “Merchandise 7X”, which no outsider has yet succeeded in identifying.

Asa Candler’s son, Charles Howard Candler, summed up the Coca-Cola mystique in these words: “One of the proudest moments of my life came when my father initiated me into the mysteries of the secret flavoring formula, inducting me into the “Holy of Holies”. No written formulae were shown. Containers of ingredients, from which the labels had been removed, were identified only by sight, smell, and remembering where each was put on the shelf. To be safe, my father stood by me several times while I compounded these distinctive flavors with particular reference to the order in which they should be measured out and mixed and I thereupon experienced the thrill of making up with his guidance a batch of Merchandise 7X.”

Coca-Cola’s formula is without a doubt one of the most closely-held trade secrets in modern business. Coca-Cola Argentina just released the animated commercial “Hidden Formula”, a funny take on Coke’s extremely valuable secret. Written, art directed & produced by Santo Buenos Aires for Coca-Cola Argentina, the TV & cinema spot reveals all about the secret secrets of Coca-Cola hidden formula. Enjoy!

Credits: Agency: Santo, Buenos Aires / General Creative Directors: Sebastián Wilhelm – Pablo Minces – Maximiliano Anselmo / Art Director: Maximiliano Anselmo / Director: David Daniels, Ray Di Carlo / Music: Swing Music / Copywriter: Pablo Minces / Agency Producer: Ezequiel Ortiz Production Company: Bent Image Lab, Portland / The Coca-Cola Company Project Lead: Marina Palma

Coca-Cola Santa Claus: Coke Christmas Art by Haddon Sundblom

Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Haddon Sundblom’s version became the standard for other Santa renditions and is the most-enduring and widespread depiction of the holiday icon to this day.
Coca-Cola’s Santa artworks would change the world’s perception of the North Pole’s most-famous resident forever and would be adopted by people around the world as the popular image of Santa.

In the 1920s, The Coca-Cola Company began to promote soft drink consumption for the winter holidays in U.S. magazines. The first Santa ads for Coke used a strict-looking Claus.
In 1930, a Coca-Cola advertised with a painting by Fred Mizen, showing a department store Santa impersonator drinking a bottle of Coke amid a crowd of shoppers and their children.
Not long after, a magical transformation took place. Archie Lee, then the agency advertising executive for The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, the Company commissioned Haddon Sundblom, a Michigan-born illustrator and already a creative giant in the industry, to develop advertising images using Santa Claus. Sundblom envisioned this merry gentleman as an opposite of the meager look of department store Santa imitators from early 20th century America.

Sundblom turned to Clement Moore’s classic poem “A Visit from St. Nicholas” (better known as “’Twas the Night Before Christmas”) for inspiration. The ode’s description of the jolly old elf inspired Sundblom to create an image of Santa that was friendly, warm and human, a big change from the sometimes-harsh portrayals of Santa up to that time. He painted a perfectly lovable patron saint of the season, with a white beard flowing over a long red coat generously outlined with fur, an enormous brass buckle fastening a broad leather belt, and large, floppy boots.

Sundblom’s Santa was very different from the other Santa artworks: he radiated warmth, reminded people of their favorite grandfather, a friendly man who lived life to the fullest, loved children, enjoyed a little honest mischief, and feasted on snacks left out for him each Christmas Eve.
Coca-Cola’s Christmas campaign featuring this captivating Santa ran year after year. As distribution of Coca-Cola and its ads spread farther around the world, Sundblom’s Santa Claus became more memorable each season, in more and more countries. The character became so likable, The Coca-Cola Company and Haddon Sundblom struck a partnership that would last for decades. Over a span of 33 years, Haddon Sundblom painted imaginative versions of the “Coca-Cola Santa Claus” for for Coke advertising, retail displays and posters.

Sundblom initially modeled Santa’s smiling face after the cheerful looks of a friend, retired salesman Lou Prentiss. “He embodied all the features and spirit of Santa Claus,” Sundblom said. “The wrinkles in his face were happy wrinkles.” After Prentiss passed away, the Swedish-American Sundblom used his own face as the ongoing reference for painting the now-enduring, modern image of Santa Claus.

In 1951, Sundblom captured the Coca-Cola Santa “making his list and checking it twice.” However, the ads did not acknowledge that bad children existed and showed pages of good boys and girls only.
Mischievous and magical, the Coca-Cola Santa was not above raiding the refrigerator during his annual rounds, stealing a playful moment with excited children and pets, or pausing to enjoy a Coca-Cola during stops on his one-night, worldwide trek. When air adventures became popular, Santa also could be caught playing with a toy helicopter around the tree.

Haddon Sundblom passed away in 1976, but The Coca-Cola Company continues to use a variety of his timeless depictions of Saint Nicholas in holiday advertising, packaging and other promotional activities. The classic Coca-Cola Santa images created by Sundblom are as ubiquitous today as the character they represent and have become universally accepted as the personification of the patron saint of both children and Christmas.

Source: The Coca-Cola Company

Jurryt Visser, The Pixel vs Vector MixMaster

Jurryt Visser is a young illustrator and designer from Friesland, The Netherlands. As a senior student of the Grafi Media Academy in Drachten, Jurryt has been creating graphic design since 2004. You can see his artworks at his website, a virtual portfolio of his commercial work and exhibition space for his personal projects. Jurryt uses about any medium or technique to express his ideas. One of the most recognizable features of his work is the mix of line art and photography into a seamless whole. His peculiar way of synthesizing pixel and vector, black/white plus color has already attracted the attention of the creative web community.

Welcome to the Coca-Cola Side of Life

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Guy Peellaert, The Michelangelo of Pop Art

Guy Peellaert, a major European Pop artist, died last week. The Brussels-born artist Guy Peellaert was a painter, illustrator, graphic artist and photographer, whose work has been exhibited around the world. He made his debut as a theatre decorator and as a comic strip artist and was one of the first artists to embrace the Pop Art movement that began in the late 1950s. Peellaert made no distinction between high art and low art. He approached the pop culture and mythology as a true fan. His style was influenced by comics, American Pop Art and psychedelic art. He painted using a very photo-realistic style and collage techniques. In 1974, Elle magazine called him the “the Michelangelo of Pop”.

“Tina Turner” by Guy Peellaert

Peellaert was born in Brussels in 1934 into an aristocratic family. He left home at an early age, and for many years refused to have any contact with his father. As a teenager, he studied fine arts in the Belgian capital and found refuge in the music of Nat King Cole, George Gershwin and Duke Ellington. He also devoured Amercian and British pop culture, film noir and pulp literature. Just as his example, the Britsih Pop artist Peter Blake, Peellaert hoarded and archived music magazines, books and pop memorabilia. He was one of the very first comic artists to process pop-art influences in his stories. His first comic strip, “Les Aventures de Jodelle”, was published in 1966. The psychedelic cartoon character Jodelle was inspired by he French popstar Sylvie Vartan. Peellart’s second comic strip heroine, “Pravda, La Survireuse”, made her debut in 1968 and was a brunette modelled on the chanteuse Françoise Hardy.

“Pravda & Coca-Cola”, limited edition silkprints by Guy Peellaert.

Rolling Stone Mick Jagger, one of the proud owners of Peellaert’s art.

In the late Sixties, Peellaert moved to Paris, where he worked variously in advertising, set design for the casino and the Crazy Horse nightclub, film and television. He also published a couple of experimental books, “Carashi!”, which consisted of redesigned photos, and “Bye, bye, bye Baby, bye, bye’”, which used a hyper-realistic style.
Peellaert quickly became a popular chronicler of rock and roll. He created amazing tableaux featuring rock luminaries in paintings that captured their personae in a way that photos never could. His paintings tapped right into our subconscious fantasies of rock stars’ secret selves & lives and earned him international cult status.

“Jimi Hendrix” by Guy Peellaert

Peellaert’s work became very visible in the 1970s, especially his book of rock star portraits “Rock Dreams”, created together with British rock writer Nik Cohn. With its fantastical and iconic images of the giants of rock and roll, the book served as a record of rock’s golden years. In a series of 125 paintings, Peellaert painted his heroes in situations echoing their mythical status or playing on their most famous lyrics. “Rock Dreams”, created together with British rock writer Nik Cohn. Published in 1974, the book had a huge impact when it was first published and went on to sell more than one million copies worldwide and established Peellaert as a major international artist. Many of the original artworks were bought by Jack Nicholson. John Lennon framed the cover of the book, which depicted him sitting at a lunch-counter with Elvis Presley, Bob Dylan and Mick Jagger.

“Elvis Presley’s Last Supper” with guests Cliff Richard, Tom Jones and Eddie Cochran, feasting on burgers and drinking Coca-Cola.

“Frank Sinatra” – Peellaert pictured Sinatra as a newspaper cutting. The “Frankie Goes Hollywood” headline later inspired singer Holly Johnson for the name of his band, Frankie Goes To Hollywood.

“The Beatles”, the Fab Four chased by a bobby in the streets of Liverpool.


“Otis Redding” by Guy Peellaert

“Superstar Bob”, Bob Dylan in the back of a limousine.

“The Velvet Underground” by Guy Peellaert

“Crosby, Stills, Nash & Young” by Guy Peellaert

Soon after the success of “Rock Dreams”, Peellaert created the cover of The Rolling Stones album “It’s Only Rock ’n’ Roll”, David Bowie’s “Diamond Dogs”. Many people know these classic album sleeves even if they don’t recognize the name of the artist who painted it.

“It’s Only Rock ‘n’ Roll”, Album cover art for The Rolling Stones by Guy Peellaert.

“Diamond Dogs” artwork for David Bowie.

Peellaert also designed striking posters for a number of iconic films, including Wenders “Paris, Texas” and “Wings of Desire” and Robert Altman’s Short Cuts. His most famous film poster design is probably the one he did for Martin Scorsese’s Taxi Driver.

In the eighties, Guy Peellaert embarked on an extensive project with the American author Michael Herr, “The Big Room”, a homage to Las Vegas which conceived the city, in Peelleart’s words, as “a big hotel lounge where everybody comes in, out, with their luggage, their problems and their dreams”. It would take 11 years to complete. In 1999, Peellaert and Cohn teamed up again for “20th Century Dreams”, a surrealistic “alternative history” of the 20th century.

“Little Mockstory” – Elvis Presley in police uniform busting through the dormitory door of a pot-smoking Bill Clinton.

“La Bonne Trajectoire”. Genius Albert Eintein shows baseball legend Babe Ruth the perfect swing.

“Caesar’s Palace” – Famous painting of boxer Muhammad Ali, preparing for a title fight.

Guy Peellaert lost his own fight with cancer this week, he died on November 17th, 2008 in Paris aged 74. In 2003, Peellaert told Beaux Arts Magazine: “I’m not bothered about death. Not having any passion while you’re alive, that’s the terrible thing. That’s why “Rock Dreams” still works today. Emotions keep you alive. Rock will always represent the extravagant, the flashy, the fantasy. These pictures are a memento to that dream.”

For a complete overview of Peellaert’s work, exhibitions and bio, you can visit his website.

Coca-Cola Art: Relax with the Pause that Refreshes

Over the years, the Coca-Cola Company has had many slogans in their advertising campaigns, inviting people to take a moment off from their hasty activity: 1924 – “Pause and Refresh Yourself”; 1926 – “Stop at the Red Sign”; 1927 – “Around the Corner from Anywhere. At the Little Red Sign”; 1929 – “The Pause that Refreshes”; 1941 – “A Stop That Belongs On Your Daily Timetable”; 1947 – “Relax With The Pause That Refreshes”…

Today, more than ever, we lead fast paced lives and don’t take a break as often as we should. We continue to work over lunch time to finish a presentation or take some deadline work with us on our weekends or vacation. There’s always something that keeps us going.
But even in these hectic times, we still feel the need to take some quality time off. A pause is the ideal time to spend time with the people you love, to go outside and discover the beauty of nature, hang out with friends, watch the waves at the beach, have an ice-cold Coca-Cola, tell and listen to stories, take a long run in the park, light some incense, go to bed with a nice book or movie, listen to our favorite music, lay down and close our eyes. Enjoy & chill out!

Graphic artist Zoolo Boy came up with this design of a Coca-Cola traffic light. It doesn’t stop traffic, time or deadline stress, but it’s pretty cool. If you like the vector illustration, you can download the Illustrator eps file from the zoolo.net website.

Coca-Cola’s Secret Formula for Happiness

A shiny red can that reads “Coca-Cola” and a whole list of ingredients: carbonated water, sugar, caramel, phosphoric acid, caffeine and natural flavorings. Coca-Cola is all about the magic of good taste & flavor – and apparently something highly secret. The natural flavorings are a unique blend of vegetable extracts and spices from around the world. Coca-Cola has never told what the 7 secret ingredients are, and this “Merchandise 7X” has remained the world’s most famous trade secret since Coca-Cola’s invention in 1886.

When John Stith Pemberton sold the first glass of Coca-Cola in his pharmacy in 1886, he was entering a new market for soda fountain tonics that promised health benefits along with refreshment. In 1869, Pemberton already experimented extensively with extracts of the coca leaf and kola nut, initially marketing a moderately successful health drink called “French Wine Coca.” Fifteen years later, one of Pemberton’s partners, Frank M. Robinson, invented the name Coca-Cola, derived from its central ingredients. Robinson also registered the product’s famous script logo. A marketing phenomenon was born.

From that day on, there has always been a mystique about the “secret formula” of Coca-Cola. Folklore even said that the original beverage contained cocaine, at least until the “Pure Food and Drugs Act” was voted in 1906. The official position of the Coca-Cola Company, however, is that the drink contained extracts of the coca leaf, but never the drug. Over the years, the Coke’s attorneys have fought in court to protect Coca-Cola’s secret formula. It’s been said that the ingredient list is kept in a security vault in a bank in Atlanta, Georgia and only a few employees know the full recipe, and those employees are not allowed to fly on the same plane and cannot be left alone with strangers while they are together. Over the years, Coca-Cola’s secret formula has been the subject of books, speculation and marketing lore.

But the real “secret ingredients” reach far above vegetable extracts or spices. Coca-Cola’s true magic is all about love, perspective, universality, friendship, purpose, humor and optimism. It’s a way of living spontaneous & finding happiness. It’s the belief that together we can create a more positive reality, where global love and joy rule supreme.

The current global “The Coke Side of Life” advertising campaign invites people to live in full color and listen to their hearts. The “Coke Side” is the positive side of life and focusses on universal experiences. Coke is probably the most famous cultural icon that links people from all-over the world. At its core, the concept of sharing is the purest essence of Coca-Cola. Drinking a Coca-Cola brings people from different nationalities, cultures and walks of life together. “The Pause that Refreshes” is a universal language and global connector, happiness in a bottle.

Coca-Cola Remix Art: “Universal Love on the Coke Side of Life” by Yker Moreno / DJ Spinbalon.

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