‘The Coke Side Of Life’ Remix

The Coke Side of Life Remix

ABOUT THE PROJECT

The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of ‘The Coke Side of Life’ philosophy.

The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.

Throughout its 120-year history, advertising and communication has played a vital role in shaping ‘Coca-Cola’ into an iconic, cultural and timeless brand. Over the years, ‘Coca-Cola’ has continually challenged artists and agencies to create innovative refreshing images.

The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.

‘Coca-Cola’ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.

PROJECT TEAM COCA-COLA
Peter Schelstraete, Global Brand Manager
Craig Christenson, Senior Brand Manager
Marc Mathieu, Senior Vice-President Global Brand Marketing & Creative Excellence
Special Thanks to Phil Mooney, Ted Ryan & Jamal Booker, Collections Development/Archives Department

PROJECT TEAM ROCKANDROLL AGENCY
Wouter De Coster, Creative Director
Jean-Philippe Noterman, Managing Director
Bart Torfs & Fred Feyfer, Art Directors
Contact: wdc@rockandrollagency.com










Designated trademarks are the property of their respective owners. ‘‘Coca-Cola’’, ‘‘Coke’’, ‘The Coke Side Of Life’ and the design of the ‘‘Coca-Cola’’ Contour Bottle are registered trade marks of The ‘Coca-Cola’ Company.
Concept & Realization of ‘Coke’ Art Blog: RockAndRoll Agency ® 2007
Contact: wdc@rockandrollagency.com

About these ads

9 Comments

  1. i love it. i absolutely doododododo

  2. i absolutely love these pictures whoever put them up is a GOD! do you have any others?

  3. espectacular

  4. [...] Viva o Lado da Vida”. Veja as imagens e mais informações do projeto no blog Coke Art. Posted by Henrique Filed in Coca-Cola, Inspirações Tags: Coca-Cola, The Coke Side of [...]

  5. I love this so much so that for my art coursework entitled ‘take away food and drink’ i am basing my personal response on this by designing my own around the theme of food

  6. [...] Si, ca sa vedeti ce inseamna un concept generos, va puteti clati ochii aici. [...]

  7. Hola…!!!! wow…. coca cola cada vez me sorprende massss realmente ME ENCANTA :) saludos…..

  8. i love coke publicity, and i love the coke side of life.. good colection :)

  9. [...] pelo mundo, além de ter sido o único artista brasileiro selecionado para participar do projeto Coca-Cola Remix. Recentemente o artista foi um dos 12 ilustradores do mundo convidados pela Microsoft a [...]


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