The name “Coca-Cola” was a suggestion by John Pemberton’s bookkeeper, Frank Robinson. Frank Robinson also had great penmanship. He was the artist who created by hand the unique flowing script that became the powerful Coca-Cola logo that we all know today. Robinson also pressured Pemberton to engage in important advertising promotions, giving away thousands of [...]

June 5, 2008
Categories: Coca-Cola Key Figures . Tags: Advertising, Artist, Beverage Brand, Bookkeeper, Coca-Cola Script, Drawing, Early Days, Free Drink Coupons, John Pemberton, Logo, Publicity Banners, Streetcar Signs . Author: UltraVivid . Comments: 8 Comments