The love affair between Coca-Cola and music started 50 years ago, and since that day music has become an integral part of Coca-Cola’s DNA. Today, Coca-Cola is the sponsor of many music festivals worldwide.
In 2005, Coca-Cola launched Soundwave, an international program that celebrates music, travel and the thrill of new experiences. At the heart of Coca-Cola Soundwave was the spectacular Coca-Cola SoundWave Express, transporting hundreds of Coke prize winners to one of 7 music festivals and giving them the time of their lives. For these lucky ones, Coca-Cola opened the door to the magic world of some of Europe’s best festivals and mapped the route for the ultimate music festival journey.
Here you can see photos and original artworks of the Coca-Cola Soundwave Express. The festival train was specially designed to bring young people together from all-over Europe to share in the exciting discovery of new music.
The Coca-Cola train was made up of nine different entertainment and passenger carriages, including the Live Music Carriage (for lovers of a good rock&roll concert), the Dance Club carriage (a real club experience, complete with DJ booth, dance area and lighting effects), the Rhythm Lounge (for people looking to exercise their own musical talents, complete with bongo drums and other instruments) and the Chill Out Carriage, offering laid back beats and grooves, and a mellow mood.
If Bob Marley was still alive today, he would have loved to play on Chiemsee Reggae Summer, one of the biggest and best reggae festivals in Europe. The festival is located at the Chiemsee lake and offers 3 days of live reggae and top sound systems. The only think that was a bit missing for the last editions was the sun, so the organisers decided to move the festival to August. Hopefully the sun will shine in Bavaria like it does in Jamaica!
15 years ago some Dutch friends decided to organize a small party festival, full of dance, love and happiness. Their “Dance Valley” festival, situated in Spaarnwoude (near Amsterdam) quickly became known as “the Woodstock of Dance”. Dance Valley is known for its open-mindness and programs each year the biggest names and upcoming talents of dance, trance, techno and experimental electronic music. Website: www.dancevalley.nl
Eurockeennes de Belfort is one of the longest running festivals in France (since 1989) but always presents a fresh line up of cutting edge artists. Thanks to the Eurockeennes commitment to musical diversity, festival-goers have a great opportunity to discover new sounds and musical genres. Website: www.eurockeennes.fr
Festival Internacional de Benicàssim, known among festival lovers as simply FIB, is a week long whirlwind centered around rock, pop, world music and electronica music that creates a level of excitement that you will never forget. Situated between the hills on the Costa Azahar and Benicàssim beach, FIB’s multiple stages play host to over 130 artists. Besides music, FIB offers also short films, fashion, art, dance & theatre. Website: www.fiberfib.com
In just 5 short years, Rock ‘n Coke, has succeeded in becoming one of the Europe’s most-anticipated music festivals. Turkey’s biggest open-air music festival has gained a sterling reputation for presenting an eclectic selection of the biggest names in rock, pop and alternative music. Rock ‘n Coke did not take place in 2008, but the organizers already promised to come up with a smashing edition in 2009. Website: www.rockncoke.com
COCA-COLA SOUNDWAVE TOUR 2005
* Coca-Cola SoundWave – Stockholm, Sweden. Headliner: Avril Lavigne.
* Eurockéennes – Belfort, France. Headliners: Chemical Brothers, Kraftwerk, Royksopp, Nine Inch Nails, Sonic Youth, Queens of Stone Age and Garbage.
* Dance Valley – near Amsterdam, The Netherlands. Headliners: Deep Dish, Paul van Dyk, Seb Fontaine, Carl Cox, Sasha, Nick Warren, Deep Dish, Paul van Dyk and Seb Fontaine.
* Festival Internacional de Benicàssim (FIB) – near Valencia, Spain. Headliners: Oasis, Milo, Keane, Underworld, Basement Jaxx, Nick Cave & The Bad Seeds and Kasabian.
* Chiemsee Reggae Summer – Chiemsee, Germany. Headliners: Jimmy Cliff, the I- Three featuring Rita Marley, Afrika Bambaataa.
* Coke Soundwave Mykonos – Mykonos, Greece. Headliner: Anna Vissi.
* Rock’n Coke – near Istanbul, Turkey. Headliners: The Cure, Offspring and Korn.
For the Coca-Cola Soundwave project, RockAndRoll Agency designed and vectorized over 400 artworks (train graphics, packaging and POS), over 2700 sqm in total!
Brand manager Coca-Cola: Umut Özaydinli, Global Music Marketing Manager.