Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time. [...]
Coca-Cola = A Soda Pop, a Strong Idea, Part of Global Economies & Cultures, a Trusted Friend, a Personal Brand
Dan Schawbel posted this very interesting interview with Jerry Wilson, senior vice president at The Coca-Cola Company on his Personal Branding blog. As an executive for the N°1 brand in the world, Wilson shares his vision about brand development and personal branding. “Coca-Cola personifies authenticity, life’s simple pleasures and optimism. We learned many years ago, [...]
