Over the years, the Coca-Cola Company has had many slogans in their advertising campaigns, inviting people to take a moment off from their hasty activity: 1924 – “Pause and Refresh Yourself”; 1926 – “Stop at the Red Sign”; 1927 – “Around the Corner from Anywhere. At the Little Red Sign”; 1929 – “The Pause that Refreshes”; 1941 – “A Stop That Belongs On Your Daily Timetable”; 1947 – “Relax With The Pause That Refreshes”…
Today, more than ever, we lead fast paced lives and don’t take a break as often as we should. We continue to work over lunch time to finish a presentation or take some deadline work with us on our weekends or vacation. There’s always something that keeps us going.
But even in these hectic times, we still feel the need to take some quality time off. A pause is the ideal time to spend time with the people you love, to go outside and discover the beauty of nature, hang out with friends, watch the waves at the beach, have an ice-cold Coca-Cola, tell and listen to stories, take a long run in the park, light some incense, go to bed with a nice book or movie, listen to our favorite music, lay down and close our eyes. Enjoy & chill out!
Graphic artist Zoolo Boy came up with this design of a Coca-Cola traffic light. It doesn’t stop traffic, time or deadline stress, but it’s pretty cool. If you like the vector illustration, you can download the Illustrator eps file from the zoolo.net website.