For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world: Idokungfoo, Japan // Vault49, USA // Caos CC, Spain // Adhemas, Brazil // 013a, Romania // Creative XL, India // Extraverage, Hungary // Buro Destruct, Swiss // Mienandi, Senegal // The Designers Republic, UK // Rex [...]
The Early Days
‘Coca-Cola’ had humble beginnings. Created by pharmacist Dr. John Pemberton in his backyard on May 8, 1886, the concoction of caramel-colored syrup was tested as a soda fountain drink and sold for five cents a glass at the largest drug store in Atlanta, Jacob’s Pharmacy. His bookkeeper, Frank Robinson, suggested the name ‘Coca-Cola’ and created [...]
An Iconic Brand
Somewhere along a road, a billboard bears the image of a silhouetted bottle on its side with the caption: “Quick. Name a soft drink.” The image reveals the iconic nature of the soft drink that fills the famous contoured bottle. The answer is unmistakably ‘Coca-Cola’! In a special issue of Beverage World magazine, commemorating Coke’s [...]
