Welcome to the Coca-Cola Side of Life

Enjoy Life

Enjoy Life… While It Still Has Some Colors Left

Jumping Into Reality

Spread The Word

Mankind Power

Over the years, the Coca-Cola Company has had many slogans in their advertising campaigns, inviting people to take a moment off from their hasty activity: 1924 – “Pause and Refresh Yourself”; 1926 – “Stop at the Red Sign”; 1927 – “Around the Corner from Anywhere. At the Little Red Sign”; 1929 – “The Pause that Refreshes”; 1941 – “A Stop That Belongs On Your Daily Timetable”; 1947 – “Relax With The Pause That Refreshes”…

Today, more than ever, we lead fast paced lives and don’t take a break as often as we should. We continue to work over lunch time to finish a presentation or take some deadline work with us on our weekends or vacation. There’s always something that keeps us going.
But even in these hectic times, we still feel the need to take some quality time off. A pause is the ideal time to spend time with the people you love, to go outside and discover the beauty of nature, hang out with friends, watch the waves at the beach, have an ice-cold Coca-Cola, tell and listen to stories, take a long run in the park, light some incense, go to bed with a nice book or movie, listen to our favorite music, lay down and close our eyes. Enjoy & chill out!

Graphic artist Zoolo Boy came up with this design of a Coca-Cola traffic light. It doesn’t stop traffic, time or deadline stress, but it’s pretty cool. If you like the vector illustration, you can download the Illustrator eps file from the zoolo.net website.

Warhol’s influence on society has steadily grown in the two decades since his death in 1987 and has yet not reached its zenith. Warhol’s ideas were “far out” during his lifetime but are coming more and more to resemble life as we know it. Over the course of 30 years, more and more people have understood that Warhol’s
art opened up opened up a territory as large as the world itself: a large and fascinating universe including Hollywood stars, Coca-Cola bottles, underground movies and music, mysteries and terrors, humor and wit.

Tom Armstrong, the first director of Pittsburgh’s Warhol museum, describes the “Pope of Pop” as a key figure in contemporary culture: “More than any other figure of his time, Warhol challenged our way of thinking about art. Andy was a painter, a sculptor, a graphic artist, a filmmaker, a music producer, an author, a publisher. The scope of his creative activity was extraordinary and it touched on the entire range of popular culture”.

In the foreword of the book “Andy Warhol Portraits”, American art historian and curator Robert Rosenblum stated that this was only the beginning of the story: “Warhol quickly emerged as a leader of the Pop Art movement. His work provided an instantly intelligible chronicle of what mattered most to people, from the dead of Marilyn Monroe to the ascendancy of Red China.”
Rosenblum compares Warhol’s art to a March of Time newsreel: “An abbreviated visual anthology of the most conspicuous headlines, mythic creatures, personalities, movie and music stars, tragedies, artworks, even ecological problems of recent decades. Everything and everybody is here – with infinitely more speed and wallop than a complete run of New York Times on microfilm: airplane crashes and volcanic eruptions, electric chairs, President Nixon, and the Thirteen Most Wanted Men, giant pandas, the hammer-and-sickle, transvestites, Santa Claus and Raphael’s Sistine Madonna”.

Warhol’s greatest gift was probably his observational ability. From his ubercool stance as the silent watcher, Warhol took it all in and saw it for how it truly was.
Warhol’s art reflected the contemporary culture of the United States, and therefore of a world culture that was coming more and more under the American influence. He addressed the changes brought about in our society through mass productions and mass communications in a way that was daring and yet instantly accessible.
By creating artworks inspired by consumer goods as Coca-Cola bottles, Heinz boxes or Campbell’s Soup cans, Warhol presented the world with genuine philosophical challenges.

For the first time in ages, painting was addressing the world at large, and the world knew it was being addressed. But there was a second level to the mass media controversy: not what Warhol painted, but how. Some of his first Pop artworks were made by hand and showed evidence of great skill.

In his later works, Warhol’s hand became less evident. To produce his pictures of Marilyn and Elvis, he made silkscreens print of photographs, which he colored with the aid of stencils. This method offended art critics who wanted to see traces of the artist’s personality on the canvas, or proof of his hard work. But that objection seemed to miss the point.

Warhol had adopted the methods of mass production to make images of celebrities who were themselves mass produced. Marilyn Monroe existed not only as a flesh-and-blood person but as millions of pictures in magazines and newspapers, on album covers, movie screens and film posters. She was infinitely reproducible.

Warhol also understood America’s fascination with celebrity. The “celebrity concept” had an incredible impact on American culture and it quickly became the N°1 topic for Warhol and the Pop Art movement. By becoming a true celebrity himself, something that hadn’t been done before by any US artists, Warhol invented a new approach to America’s fascination with fame.
Andy Warhol’s life is a great example of somebody who courted fame and publicity, achieved it, yet never really gave much away about his “real” personality. Just as is the case with Coca-Cola’s secret formula, the public was really fascinated by the high level of secrecy Warhol managed to surround himself with.

Warhol had been obsessed with fame ever since his childhood when he collected autographs from stars, but what fascinated him the most about the subject was the difference between truth and reality in the world of Hollywood. Warhol subscribed to the postmodern concept of truth as a subjective value and adored the tabloids. In his book “The Philosophy of Andy Warhol: From A to B and Back Again”, Warhol talks a lot about fame: “A good reason for being famous is so you can read all the big magazines and know everybody in all the stories.”
Warhol even created his own magazine in 1969, Interview, which he claimed he started so that he and his friends would always be invited to the movie premieres and best parties. And of course, starstruck as he was, Warhol always liked to hang around with the popsingers, actors & actresses or other superstars.

Warhol’s most famous quotes are on the subject of fame and the fifteen minutes he felt everyone would get. When he made this statement, it may have sounded like a throwaway soundbite but fact is that in today’s world of cross-genre multi-media, obsessive celebrity madness, reality TV with it’s non-stop “new star” bombardments, Warhol’s philosophy has never been so closely felt.

Andy Warhol’s 15 minutes of fame run on …

Micha Klein graduated from the Rietveld Academy, Amsterdam, in 1989 as the first artist to receive a BA in computer graphics. The same year, Klein started exhibiting his gigantic photographic panels in prestigious galleries around the world.

Klein was already known as a successful VJ and experienced a breakthrough on the international club scene before he made it as an artist. Pioneer of the VJ-scene, Micha Klein introduced his rhythmic editing of computer graphics and video images at the first Acid house parties in 1988. In the nineties, he introduced the VJ concept in Ibiza, where he held a residency in legendary club Pacha. The rest of the world would follow fast. Over the years, Klein has seen how things have technically evolved and how the VJ-scene has boomed: “The new equipment and software create new possibilities. We live in a multimedia age, so we can’t live on music alone anymore. Visuals will become an integral part of electronic culture, and in the future DJ’s will become Media Jockey’s” (note: with this 90′s quote, Micha proved to be a real visionary – anno 2008, the age of the Media Jockey has begun with tools as the Pioneer SVM 1000).

In 1998, the Groninger Museum honored him with a retrospective dedicated to 10 years of his graphic production and videos. In 2003, Klein was honored with a Lifetime Achievement Award for his contribution to the international VJ scene during the AVIT UK summit.

Klein’s artworks are a significant crossover between art, multimedia, video art, VJing, marketing and advertising. They attract attention for their digital approach, surrealistic shapes & objects and bright colors and tell stories of a world that revisits pop art and culture. Klein doesn’t portray reality; he likes to create his own reality.
With his computer manipulated images and psychedelic computer palette, Klein explores the media based culture of our time. He mixes music, club culture, fashion, beauty and mass media to create a wondrous universe somewhere between dream and reality.

The people and landscapes in his artworks are just too beautiful & perfect. They appear unreal, even unearthly. In his series ‘Artificial Beauty’ (1998), Klein generated a new fictitious generation of beautiful young people, taking over the top the all too perfect beings and settings we encounter in advertisements.
By doing so, Klein also shows that today’s photography has no more to do with reality than other types of images. Even the most stunning models are given a Photoshop make-over. The end result is highly artificial, and comments on the aspects of society that Klein finds fascinating yet problematic such as artificial beauty and plastic surgery.

The aesthetics of advertising and elements of everyday and popular culture have always been an integrated element Klein’s art, and he brings everything that is usable over from this world. In true pop art tradition, Micha Klein is a big but critical fan of the techniques and concepts of advertising. Just like Damien Hirst, Klein believes that art must compete with commercial and spectacular expressions: “My work must be as seductive as advertising and entertainment. If not, it loses its visibility in a culture saturated by media, constantly bombarding us with commercial messages. Since these messages have become part of the mainstream culture, it is vital that artists especially can infiltrate this culture with their subversive ideas.”

Over the last years, Micha Klein has worked in clubs around the world and collaborated with superstar DJ Tiësto on visuals for his live-sets and created background projections for Eminem’s concert tour, based on his notorious character Pillman. Klein also did all the artworks for the Dutch dance festival Mysteryland, designed the animations for Jacky Chan’s ‘Around the World in Eighty Days’ movie and did commercial work for companies and brands as Swatch, Philips, Endemol, KPN, Mustang Jeans, Heineken, Hugo Boss and Samsung.

For his first Coca-Cola commercial, Micha Klein managed to put in a girl in a ‘Make Love, Not War’ T-shirt (just before the 2nd Gulf war), a boy wearing a Che Guevara T-shirt the war and girls licking each others faces. The video with music by Monte La Rue, introducing Coca-Cola’s new visual identity by Desgrippes Gobé, was sold to 25 Coca-Cola markets, a lot in Central and South America.

Klein’s commercial jobs and his works of art have a number of parallels in form & content: “It’s fun to stretch the image of a company in directions they never would imagine, to sort of pile your own layer of meaning on top of theirs, to inject some of my own ideas”.
Klein always tries to inject some of his own ideas in his commercial work. “I try to talk to the client and tell them they should transform their strategy to become a ‘good company’, to be closer to their consumers and do community projects. Give back to the people… I think in the future companies will be judged on that”.
By doing commercial assignments, Klein can finance his own art, and is not dependent on government subsidies, which gives him more freedom.

The music & club culture is still a key component in Klein’s work; at times he prefers the unceremonious gathering at clubs to the seriousness of galleries or museums.
For the Coca-Cola commercial “Bubble Dream Girl”, Klein could combine his passion for dance floors and advertising. The clip was shot in Malaga on 35mm, with a 50 people crew and 80 extras. Graphics & special effects were added in post production and his friend Tiësto did the soundtrack.

Last year (2007), ‘Speeding on the Virtual Highway’, a documentary about Micha Klein’s life & work was shown at the International Documentary Film Festival Amsterdam. Director Corinne van Egeraat follows Klein as he works on his his new art series. This unique time document shows us how fast digital developments go and how quickly the times they are a-changin’, especially in the case of Klein’s creative way of living.

Please read our Terms of Use berfore you download any vector files from this Coca-Cola Art site. By downloading the footage, you accept this Agreement.

Pop art version of the Coke logo and comic balloon with Coca-Cola contour bottle in vector format Adobe Illustrator (AI/EPS) and as Photoshop JPG: http://www.popandroll.com/Coca-Cola_CokePopBalloon.zip

Here you can download the vector graphic of these artistic Pop Art versions of the Coca-Cola bottle. The zip contains the graphics as Adobe Illustrator file (AI/EPS) and as Photoshop file (JPG): http://www.popandroll.com/Coca-Cola_PopBottles1.zip

Vector of Red Disc wit Coca-Cola bottle for free download: http://www.popandroll.com/Coca-Cola_RedDiscBottle1.zip

Download the vector of this collection of colourful designed Coca-Cola contour bottles + Coke logo with bold outline: http://www.popandroll.com/Coca-Cola_PopBottles5.zip

“Iconic Coca-Cola contour bottle” vector set for free download: http://www.popandroll.com/Coca-Cola_PopBottles4.zip

The vector of the Coca-Cola Pop Art Bottle Star is available for download as Illustrator CS2 AI File, EPS 10 and JPG: http://www.popandroll.com/Coca-Cola_PopBottleStar1.zip

Vibrant vector composition of Coca-Cola typography, poppy Coke bottles and logo: http://www.popandroll.com/Coca-Cola_PopBottleStar2.zip

Free Coca-Cola bottle vector inspired by Cubism: http://www.popandroll.com/Coca-Cola_PopBottles3.zip

Download this graphic rendition of the Coca-Cola cap with vintage Coke bottle design: http://www.popandroll.com/Coca-Cola_RedCapBottle1.zip

Graphic design of vintage Coca-Cola bottes: http://www.popandroll.com/Coca-Cola_PopBottles2.zip

You can find more free Coca-Cola vectors here.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved. Graphic design versions of the “Coca-Cola Contour Bottle” by RockAndRoll Agency © 2005-2008.

Please read our Terms of Use before downloading any artworks from the Coca-Cola Art Gallery website.

http://www.popandroll.com/Coca-Cola_Nightlife1.zip

http://www.popandroll.com/Coca-Cola_Nightlife2.zip

http://www.popandroll.com/Coca-Cola_Nightlife3.zip

http://www.popandroll.com/Coca-Cola_Nightlife4.zip

This zip contains both versions of the Coca-Cola Art wallpapers: http://www.popandroll.com/Coca-Cola_Nightlife5.zip

The zip contains the 2 versions of the Coke Art Gallery wallpapers: http://www.popandroll.com/Coca-Cola_Nightlife5.zip

http://www.popandroll.com/Coca-Cola_Nightlife7.zip

http://www.popandroll.com/Coca-Cola_Nightlife8.zip

http://www.popandroll.com/Coca-Cola_Nightlife9.zip

http://www.popandroll.com/Coca-Cola_Nightlife10.zip

You can download more creative, beautiful & exclusive Coca-Cola Music & Summer Festival wallpapers here.

The Coke Art Music & Nightlife wallpapers (all artworks, graphic designs, illustrations, images & photo footage) are for personal use only.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved. Graphic Design by RockAndRoll Agency © 2005-2008.

With the “Coke Side of Life campaign, Coca-Cola proves once again to be in tune with the world’s most current trends in visual arts, design, motion graphics, lifestyle, music & nightlife. Thanks to the company’s amazing efforts (bar & club activations, venue branding, VJ-sets, the limited aluminum Coke M5 & WE8 bottles series, …), Coca-Cola is now an important ingredient in nightlife all over the world.

In nightlife, it’s all about the vibes, about being a trendsetter amongst the cool, about being seen in the limelight. Dress, dance, dare – go wild! But sometimes, it’s cool just to “chill”.
Since the late ‘90s, long working hours and hectic lifestyles have generated a huge boom in lounge & chill places: trendy bars, clubs or restaurants with a relaxed atmosphere, glamorous and luxurious interior design and a large selection of food & drinks.

Another cool aspect of the lounge trend is the diversity of the music. Lounge tunes have the soul of jazz, the sexiness of funk, elements of early house music, all mixed with today’s electronic symphony of sounds. Successful lounge cd-series as Hotel Costes, Buddha Bar, Sinners Lounge, Cafe Del Mar, Supperclub, Hed Kandi Chilled, Cafe Ibiza or Bargroove have sold million of copies. And the trend is far from being over. Every week, there’s another grand opening somewhere of a fabulous lounge bar, club or restaurant – the last one even more spectacular than the one before.

Actually, there is nothing really new here. The term “lounge” dates back to the 16th century (in the sense of “a place of relaxation”) and in the 19th century ‘lounging’ became very popular. Ok, the places weren’t exactly designed by Stephane Dupoux or Karim Rashid but they served hot tea, poured some cool drinks and there was some nice music, too. The type of music played in this kind of waiting rooms and cocktail bars was the lounge music of those days, oldies-but-goldies piano tunes – often with a touch of Swing.
Prohibition forced the consumption of alcohol into private clubs and gave birth to an entirely new culture of secret underground lounges.

The late Fifties and the swinging Sixties were the golden age of “lounging”. People wanted a break from their 9-to-5 stress and the gastronomical wasteland of the TV dinner, so they escaped to their favorite lounge and lead an imagined glamorous & libertine lifestyle in their oasis of choice, even if it was only for a couple of hours.
While some of the lounge music was truly slow, there was lot of uptempo too: music from movies or TV shows, and various exotic genres such as Bossa Nova, Cha-Cha-Cha & Mambo. Lounges became popular sites for socializing and spending a lazy afternoon or evening out.

In the late 1980’s, a lounge revival takes off. US bars & clubs are decorated with tiki masks, fish nets, palms & other kitsch & camp goodies. TV’s are stacked on top of each other like modern totem poles, each screen silently showing fifties lounge heroes as Sinatra (Frank or Nancy), Dean Martin, Sammy Davis Jr., Tony Bennett, Sam Butera, Wayne Newton & Co. Las Vegas classics flow smoothly through jazz standards & exotic grooves.

Halfway the Nineties, Europe took over and set new trends. The current way of bundling music with design can be traced back to Paris, with the debuts of the original Buddha Bar and Hôtel Costes. The rest of the world would follow fast…

Lounges have changed a lot from the Fifties to the present. Every lounge is different, but every lounge creates its own sense of lounge-ness. To cite marketing expert Shane Keller: “It’s a way of being. It is about flowing through life just like the music flows and floats into our feelings and emotions. It is about being with your friends and sharing moments of pleasure”.

The artworks to illustrate this post are “Nightlife Remixes” by “Coke Art Gallery” of vintage Coca-Cola advertising (1920-1960).
All Rights Reserved. © The Coca-Cola Company.

Siggi Eggertsson is a young graphic designer/illustrator, with already a huge amount of work under his belt.
Born in Akureyri, a small town on the north coast of Iceland in 1984, Eggertsson was raised by his mother, who is also an artist. When Siggi was 15 years old, he started to “fool around” with design programs, making posters for music concerts and art exhibitions.
To quote Lou Reed & John Cale (from their Andy Warhol tribute “Songs for Drella”): “When you’re growing up in a small town/You know that you want to get out”. There was indeed no Picasso or Michelangelo coming from Akureyri, so when Eggertsson was 18 he was getting a bit bored and applied for the Graphic Design Dept. of the Iceland Academy of the Arts. He got accepted, so he moved to Reykjavík.
To broad his horizons, Siggi did an internship at the New York design studio Karlssonwilker, lived and worked in Berlin before ending up in London.
Eggertsson quickly started to make a name for himself in international design, art and media circles. In 2006, Print magazine ranked him as one of the 20 most promising designers under 30 years old. His works have also been featured in many books and magazines as Computer Arts, Clark and Dazed & Confused.

Eggertsson’s influences are varied and eclectic, from ancient Viking, Egyptian and Roman art, classical painters like Matisse, Legér and Picasso to the current music scene. He also feels inspired by people as Stefan Sagmeister, Peter Saville, Robbie Williams and Vincent Gallo – the way they think, their lifestyles and their approaches to creativity.

Siggi had the luck to do projects for bands as Zoot Woman, The Delays, Gnarls Barkley, … and open-minded brands as H&M, Nike and Stüssy. Still he feels that his self-initiated work is more important than anything else. It’s where he can experiment and push his style in new directions.
During his stay in Berlin, he created his own version of the cityscape in true Impressionist tradition but instead of taking a canvas outside, he created his artwork directly on his computer.

Eggertsson has a very simple yet very original and recognizable style. He begins an illustration with a sketch on grid paper, and adds abstraction and color later, fusing linear into pixilated shapes. His muted take on geometric & symmetric shapes and curving lines results in impressionistic jigsaw puzzles. Very ‘fresh’ and ‘now’, glorious pop art for the years 2000. “It’s still developing and I’m really interested in how far I can take the style,” he tells. We’re curious & looking forward to see his new work and projects.

Berlin, En Plein Air
“I’ve drawn this image on top of a 12 floor building in Friedrichshain. The battery in my computer does not last for ever, so I had to do it in several turns. I used Illustrator while I was drawing the image, and the colouring was done afterwards in Photoshop. This is an ongoing project”.

Patchwork Quilt
“This is a quilt I made for my graduation project in The Iceland Academy of the Arts. It’s based on my childhood memories and it’s made out of 10.000 pieces”.

Polar Bear & Tiger

Peter & the Wolf
“An illustration for one of my favorite children stories”.

Poster for Zoot Woman

Album Cover & Concert Poster for Gnarls Barkley

Coke Side of Life Posters: Op Art, Pop Art, Minimalism & Surrealism

Eggertsson did 4 posters for Coca-Cola (through Armchair Media). “I was playing with color and shape. Later I realized that each poster is similar to an art movement. The first one is Pop Art, the second one refers to Minimalism, third one is kind of Surrealist and the last one Op Art.”

You can see more of Eggertson’s art on his Vanillusaft website.

Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time.
Exhibitions of Dali, Picasso, Miró and the Brazilian artist Aldemir Martins also made a strong impression on him. One glance at his works show that despite its contemporary outlook, there’s a traditional heart beating within.

For Rubens LP, creating artwork is about inspiring people, and true art has a unique kind of beauty. It’s never about the money, but it’s always about being true to yourself.
LP also loves to read, and feels he’s discovering the world through studying philosophy, socialism and religion. Perhaps tellingly, he explains: ” I don’t draw with my mind; I draw with the soul. And everything inspires my soul. Everything”.

Rubens LP’s clients include Smart, Brazilian model and actress Alinne Moraes, Absolut Vodka, Simyo, Borgata and Sony Ericsson. Here you can see the artworks Rubens LP designed for a Coca-Cola & MTV Brasil project.

Illustration for MTV Magazine

Billboard for Borgata Casino

You can check out more of the LP’s wonderful graphics on his personal website and on Fluxus Central, a portfolio of his commercial works.

To use this free Coca-Cola Art wallpaper:
1. Download the full size by clicking on the link under the image. If you want the wallpaper in standard 1024×768 format, you can also drag and drop the image to your desktop.
2. Extract the zip file you downloaded.
3. Double-click on the jpg (wallpaper image) in the desired format (800×600, 1024×768 or 1280×960).
4. Click on the right mouse button. A window will pop up. Scroll down and click the option “Set As Wallpaper”
6. The wallpaper is now installed on your desktop. Enjoy!

Please read our Terms of Use before you download any wallpapers from this Coca-Cola Art site.

http://www.popandroll.com/Coca-Cola_Soundwave1.zip

http://www.popandroll.com/Coca-Cola_Soundwave2.zip

http://www.popandroll.com/Coca-Cola_Soundwave3.zip

http://www.popandroll.com/Coca-Cola-Art_Music1.zip

http://www.popandroll.com/Coca-Cola_Soundwave4.zip

http://www.popandroll.com/Coca-Cola_Soundwave5.zip

http://www.popandroll.com/Coca-Cola_Soundwave6.zip

http://www.popandroll.com/Coca-Cola_Soundwave7.zip

http://www.popandroll.com/Coca-Cola_Soundwave11.zip

http://www.popandroll.com/Coca-Cola_Soundwave8.zip

http://www.popandroll.com/Coca-Cola_Soundwave9.zip

http://www.popandroll.com/Coca-Cola_Soundwave10.zip

http://www.popandroll.com/Coca-Cola_Soundwave12.zip

Design of the Coca-Cola Music artworks by RockAndRoll Agency (2004-2006). Creative Director: Wouter De Coster. Managing Director: Jean-Philippe Noterman.
Brand team Coca-Cola: Umut Özaydinli, Global Music Marketing Manager / Nastia Orkina, EU Marketing Manager / Lee Anne Hilsabeck, Design Director Creative Excellence.

These free Coca-Cola music wallpapers (all illustrations, artworks, graphic designs, images, pictures and photos) are for personal use only. They may not be redistributed, offered for sale, included on CDs, or used for printed material.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved.