Micha Klein graduated from the Rietveld Academy, Amsterdam, in 1989 as the first artist to receive a BA in computer graphics. The same year, Klein started exhibiting his gigantic photographic panels in prestigious galleries around the world. Klein was already known as a successful VJ and experienced a breakthrough on the international club scene before [...]
Coca-Cola = A Soda Pop, a Strong Idea, Part of Global Economies & Cultures, a Trusted Friend, a Personal Brand
Dan Schawbel posted this very interesting interview with Jerry Wilson, senior vice president at The Coca-Cola Company on his Personal Branding blog. As an executive for the N°1 brand in the world, Wilson shares his vision about brand development and personal branding. “Coca-Cola personifies authenticity, life’s simple pleasures and optimism. We learned many years ago, [...]
