A shiny red can that reads “Coca-Cola” and a whole list of ingredients: carbonated water, sugar, caramel, phosphoric acid, caffeine and natural flavorings. Coca-Cola is all about the magic of good taste & flavor – and apparently something highly secret. The natural flavorings are a unique blend of vegetable extracts and spices from around the [...]
Coca-Cola = A Soda Pop, a Strong Idea, Part of Global Economies & Cultures, a Trusted Friend, a Personal Brand
Dan Schawbel posted this very interesting interview with Jerry Wilson, senior vice president at The Coca-Cola Company on his Personal Branding blog. As an executive for the N°1 brand in the world, Wilson shares his vision about brand development and personal branding. “Coca-Cola personifies authenticity, life’s simple pleasures and optimism. We learned many years ago, [...]
Steve Penley’s Coke Art – Bold, Impassioned & Vivid
In 2008, Coca-Cola Company celebrates the artistic contributions of famed Georgia artist, Steve Penley, by presenting an exhibition of his work at the New World of Coca-Cola in Atlanta. On loan from public and private collectors, the exhibit features Penley’s most significant Coca-Cola inspired pieces, including several new paintings created for the attraction. The Penley [...]
